What is Figo Collective about?
Figo Collective is a biannual magazine that celebrates food, culture, wellness, and responsible practices within the food system. It offers a multifaceted perspective on sustainability, zero waste, fermentation, cultural diversity, and leadership in gastronomy. The magazine showcases the importance of food sovereignty, the sociocultural value of taste, and traditional techniques like fermentation. It also encourages conversations on innovative ways to respect nature and integrate sustainability into everyday hospitality operations.
What makes you different from other magazines on the market?
What sets us apart is our unique combination of storytelling and action-oriented content. We explore topics from a global perspective, but always grounded in real practices that can be applied to different communities and kitchens around the world. Our commitment to sustainability is reflected in every aspect, from the magazine’s production to the stories we choose to tell. Plus, our bilingual format in English and Spanish, along with the mix of digital and print distribution, makes our content accessible and relevant to a diverse audience.
What upcoming features are you excited about?
We’re thrilled about several upcoming features in our second issue, including a deep dive into the revival of Peru’s cacao industry, and an exploration of crop diversity and seed preservation. There’s also a profile on a couple of chefs who opened a 6 seat restaurant.
When is your next issue available, and what is it about?
Our next issue will be available in December, and it focuses on the intersection of food and environmental consciousness. We’ll be highlighting stories on seed diversity, women in hospitality, and chefs who are leading with sustainability at the forefront of their kitchens. Each feature is designed to inspire readers to reflect on the way they interact with food and the environment.
How should independent retailers be promoting Figo Collective?
Independent retailers can promote Figo Collective by emphasising its focus on sustainability and multicultural narratives. This taps into the growing consumer demand for responsible and culturally rich content. Highlighting our exclusive features on zero waste, biodiversity, and artisanal cooking traditions can capture the attention of customers looking for something beyond mainstream food and lifestyle publications. Displaying the magazine in visible areas, particularly with other publications that speak to eco-conscious living or culinary arts, can also be an effective way to introduce new readers to Figo Collective.
How important are independent stockists to your success, and how are you supporting those stockists?
Independent stockists are essential to our success because they help us reach niche audiences who appreciate the values Figo Collective stands for. We support these stockists by providing digital and print marketing materials, and sharing their projects in our social media as well.
Read more news and advice about the newspaper and magazines category and click here for the latest ABC circulation figures
Comments
This article doesn't have any comments yet, be the first!