Top tips and trends:

1. Stock the big brands

Busy parents are more likely to be willing to pay a premium for products that are convenient and easy for them to use.

2. Dedicate your space wisely

Baby feeding makes up the majority of total baby sales. At least half of your total baby space should be dedicated to baby feeding – 3 shelves would represent a good range.

3. Range

Retailers can appeal to busy parents by stocking a range of convenient baby feeding products that will save parents time. For example, jar, pouch and tray meals are quick and easy for parents to prepare and feed to their babies.