Top tips and trends:

1. Stock the 25 top selling brands

The best way to utilise space on smaller plans is by avoiding product duplication. For larger plans breadth of range is the key; stocking a range of further products to meet different shopper needs.

2. Stock PMPs where available

82% of shoppers specifically search out PMPs. In fact, it is their number 2 priority when deciding to buy a product*.

3. Stock on-trend products

Gluten-free and protein-filled food options are growing in popularity. 1% of the UK population are diagnosed with coeliac disease, 1 in 5 people believe they have a food allergy and gluten intolerance affects 1 in 10 households.

*Data is from IRI, 52 w/e 5th November 2016 – filtered to a Total Convenience view.