Comparing the prices of white wine

Behind the numbers

White wine is key to convenience, with a 49.8% share of the overall wine category. This week’s data shows where the opportunities are to review prices and increase profits across certain lines.

Take The Secretary Bird’s Sauvignon Blanc: 45% of retailers exceed its most-common price of £6.79, with £10.99 the highest price, which is also the highest-recorded price out of any line examined this week. Similarly, 47% are selling I Heart Pinot Grigio above its most-common price of £5.79, some of whom are charging as much as £8.79.

This is the second-highest price difference of the 12 lines examined this week, behind only The Secretary Bird. As with last year, retailers are sticking to the most-common price on Hardys lines, with 96% and 95% not going above those of the VR Chardonnay and VR Pinot Grigio, respectively. This is perhaps an indication of retailers relying on volume over margins with the popular brand.