Compare the price of your whisky range

Behind the numbers

• Jameson's 70cl bottle is seeing many retailers make extra cash profit. Forty-free percent of retailers are charging above the the £26.25 most common-price, some going as high as £29.99.
• In comparison, just 29% are exceeding the most-common price of £19.49 on Jim Beam White Label 70cl £19.49. The highest price charged is £23.49.
• While larger formats offer greater potential cash profit, it's often more common for retailers to eke out extra margin on smaller bottles. Sixty-nine percent of retailers are charging above Bell's Original 5cl £2.49 most-common price, with £3.55 the highest price charged. Similarly, 54% exceed The Famous Grouse 5cl's £2.49 most-common price. The highest price charged on that is £3.59.