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Sugar confectionery  price comparison – Pricewatch

Sugar confectionery is a category not to be overlooked. Find out how retailers are pricing the category

Sugar confectionery category management advice

Comparing the prices of sugar confectionery

Behind the numbers

 As with last year, sugar confectionery bags are competitively priced, with fewer than 50% of retailers exceeding the most-common price on all 12 of the lines examined this week. Where are the opportunities to increase profits? 

The one standout is Maynards Bassetts Sherbet Lemons: 48% of retailers are charging above the most-common price of £1.69 set by 52%, with some going as high as £2.29. Elsewhere, 39% of retailers are exceeding Sour Patch Kids Watermelon’s most-common price of £1.49, with £3.49 the highest price. This £2 gap is the largest between a highest and most-common price this week. 

Thirty-seven per cent are charging above Tango Bon Bons Blue Raspberry’s most-common price of £1, but the highest price is just 50p more. The highest overall price this week is for Cadbury Mini Snowballs at £4.99. However, just 16% of retailers are pricing higher than this line’s most-common price of £4. 

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