Earlier this year, Tango launched its latest new ‘Editions’ flavour, Strawberry Smash, an explosion of great tasting strawberry and pineapple flavours. 

The product is a new addition in Tango’s annual rotational flavour series, which has seen considerable success. Previous ’Editions’, including Tango Mango, Paradise Punch and Berry Peachy, have been crowned as the number one new product development in fruit flavoured carbonates in their respective launch years[1]. 

To provide greater choice to shoppers and further strengthen the growing category, Tango Strawberry Smash is launching into the £1.2 billion fruit-flavoured-carbonates category[2]. Strawberry is familiar to consumers and when combined with pineapple, it is set to smash tastebuds with the brand’s signature Tang.  

Creating a Tango buzz with in-store visits 

To support retailers and help them make the product a success in-store, Tango activated branded takeovers to ensure Strawberry Smash was front and centre. The activity aimed to encourage footfall and drive trial of the product, by using branded bunting, a Tango Strawberry Smash stand with branded cups for sampling, and even a Tango Strawberry-inspired pinata to create excitement around the launch. 

What did our retailers think? 

Amy Bul, Manager, Costcutter in Epsom, said of the activation: “The Tango Strawberry Smash activation was a real standout. The branded takeovers, Point Of Sale (POS) materials, and the fun in-store elements like the pinata really created a buzz and drew attention to the product. It wasn’t just about the product placement, it was about the experience, and that excitement translated directly into sales. The product is flying off the shelves, and the large bottles are proving especially popular. The activation was a great way to engage our customers and drive trial, and it’s clear that Tango Strawberry Smash is already becoming a go-to choice for many of them.” 

Tango Strawberry Smash Top Tips  

1. Stock the favourites: Tango has a proven track record of successful launches, particularly with the ‘Editions’ range, and the next big launch is always hotly anticipated. Leverage the buzz around Tango ‘Editions’ by stocking Tango Strawberry Smash to attract loyal fans who already know and love the brand. 
2. Activate and make a splash in-store: Driving visibility in-store using POS and engaging merchandising will help to increase awareness and sales. Utilising social assets is another effective way to signal product availability and entice customers down to your store. For retailing advice, access to POS and a wealth of other support, visit Britvic’s At Your Convenience platform.  
3. Stock multiple formats to meet demand for any occasion: Tango can offer versatile formats to suit all sorts of consumer needs. Tango Strawberry Smash is available in a 330ml single can as well as multi-packs of x8 and x24, 500ml bottles (including 500ml Price-marked) and 2l bottles, giving you the opportunity to incorporate it into meal deals or big night-in bundles to increase basket spend and tap into different consumption occasions.  

[1] Berry Peachy: NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2022- w/e 31.12.22, Paradise Punch: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2023- w/e 30.12.23, Mango: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2024- w/e 28.12.24

[2] NielsenIQ RMS Total Coverage, Fruit Carbonates, Carlsberg Britvic defined, Value sales, 52 w/e 1.3.25

Read more soft drink product news and category advice