ShelfHelp has revealed the true value of the opportunity in the health and beauty category this Christmas, with the launch of this exclusive infographic.

Procter & Gamble’s category management tool has looked at the key opportunities this Christmas and unveiled the areas that retailers should be focusing on to see seasonal sales soar.

With last minute shoppers spending 5% more at Christmas, razor sales soaring by almost 60% during December and the total haircare category in convenience worth £19.6m, there are some clear opportunities for retailers to win more health and beauty customers.