Compare the price of your seasonal snacks range
Behind the numbers
- Doritos crisps provide substantial opportunity to grow profits. Seventy-seven percent of retailers charge above the £1.75 most-common price of Doritos Cool Original 180g, going as high as £2.99. Doritos Chilli Heatwave 150g has the same most-common price., 56% of retailers charge higher, going as high as £2.75.
- The same can't be said for dips. Doritos' Cool Sour Cream & Chives 280g, and Mild Salsa 300g, sharing dips, both have a £2.99 most-common price. Just 7% or retailers charge more on the former, 8% on the latter.
- Looking at sweater festive snacks, Mr Kipling's 360g six-pack of Deep Filled Mince Pies has 73% of retailers sticking to the £2.25 most-common price. Twenty-six percent charge more, the highest price recorded £2.99.
- It's a different story on Tunnock's Milk Chocolate Tea Cakes 144g. Forty-eight percent of retailers are charging higher than the £1.45 most-common price, the highest price charged being £1.99. In other words, this is a line worth thinking about if you're looking to grow profits.
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