Find out what other stores are charging for rum, and where you could make some extra margin
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Behind the numbers
Seventy percent of retailers are charging above the £22.99 most-common price on Bacardi Carta Blanca 1l rum. The highest price being charged is £30.99
Sixty-three percent of retailers exceed the Captain Morgan Original Spiced Gold 1l's £22.99 most-common price. The highest being charged is £33.49. This £10.50 between most-common and highest price is the greatest on any rum line surveyed in our data.
The most rigidly priced large format is Dead Man’s Fingers Spiced 70cl, with 11% selling it for more than its £24.99 most-common price. Its highest price is only £3.01 higher than that.
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