Retailers Reveal #65: Ray Monelle – Bag some electric fags

One thing I’ve introduced this year is Nicolite electronic cigarettes and I can’t believe how well they’ve sold. Initially I wasn’t sure whether it was worth stocking them, but even though I’ve got only a small shop, I’m still selling in excess of £100 a week, thanks to an NFRN deal.

“I spend £50 a week on stock and I make weekly sales of £100, up to £50 profit”