Retailers Reveal #36: Teskey O’Neil – The great outdoors

“We market the business by supporting and encouraging local events.  At the moment we’re selling tickets to the pantomime but we also sell tickets to the agricultural show, which happens every May. Around 80% of our business comes from repeat purchases from the village, but 50% for ticket sales come from outside the village.  During the agricultural show we can make an extra 20% profit overall.”