Retailers Reveal #27: Ushi Vithani – Pack it up

WHAT’S THE INSIGHT?

We use events like Mothers’ Day and Valentine’s Day to sell ready-made gift packs for between £10 and £40. A lot of customers were looking for last-minute gifts and one of my staff thought we could make more money by grouping toys, cards and confectionery.

Ushi says
I spent £450 on Valentine’s Day this year
I made £700 profit