Retailers Reveal #15: Dean Holborn – Cool ideas

WHATS THE SALES INSIGHT?

Fix your fridge while the sun’s not shining.  Now is a great time to clean and restock your ice cream fridge, in time for the better weather. Get lots of boiling water and pour it in. By doing this you can defrost it within 20 minutes.

DEAN SAYS

“I spent just a couple of hours of my time and I made a functioning, clean chiller ready for the ice cream sales season”