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Retailers Reveal #13: Jai Singh – Social Media

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WHAT IS THE SALES INSIGHT?
He uses Facebook and Twitter, @PremierSinghs has his key marketing tools.

Jai SAYS
“I know that most of my customers come from the local area and I have found that by using the social media tools on the internet I can quickly reach a growing numbers of our community. To help drive ‘our connection’ we held a prize draw for the people that ‘like’ our FB page in December and got a good response.”

Jai knows his customers and has developed a systematic approach to using the internet to promote his business. He also has a website http://www.singhs-premier.co.uk/ and is developing a mobile phone app.

 <figcaption>Jai activly uses facebook and other social media to tell customers of his deals</figcaption> Jai activly uses facebook and other social media to tell customers of his deals
 <figcaption>Social media is a great way to talk directly to your customers to find out what they want</figcaption> Social media is a great way to talk directly to your customers to find out what they want

 

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