Retailer Reveals #23: Vip Panchmatia – A little and often

WHAT’S THE SALES INSIGHT?

Rather than baking everything in the morning and seeing sales dry up by lunchtime we’ve been baking a little and often throughout the day and getting the smell around the shop to make our customers hungry. We were selling 50 or 60 products a day but that’s now gone up to 110. With margins of 40%, that’s excellent.

VIP SAYS
I spent £0, I make an extra £60 per day