Compare the price of your premium cigarettes range

Behind the numbers

• Every premium cigarette line surveyed has the majority of retailers charging above the most-common price.
• Benson & Hedges Gold King Size 20s, Benson & Hedges Silver King Size 20s and Marlboro Gold King Size 20s all have 70% of retailers charging above the most-common price.
• Marlboro Gold King Size 20s is the line with the highest price being charged. It's most-common price is £15.64. The highest price charged is £20.99.
• Perhaps unsurprisingly, the products with the lowest most-common prices are the ones that have the fewest retailers charging above the most-common price. JPS Real Blue King Size and Lambert & Butler Original King Size, both 20s, have the same most-common price, £13.80. They have 53% and 61% of retailers, respectively, charging above the most-common price.