Comparing the prices of medicated confectionery products

Behind the numbers

Post-lockdown, medicated confectionery is always handy to stock, particularly in the colder months.

Opportunities vary distinctly across different brands. Take Lockets: 84%, 86% and 87% of retailers, respectively, are charging above Cranberry & Blueberry, Extra Strong and Honey & Lemon’s most-common price of 60p, with some going as high as £1 (or £1.09 in Cranberry & Blueberry’s case).

The joint-biggest difference this week between the highest and most-common price comes from Jakemans, where 60% are charging above Soothing Menthol’s most-common price of 99p, with £1.49 that line’s highest-recorded price.

The most rigidly priced product this week is Fisherman’s Friend Original Menthol & Eucalyptus Lozenges: just 27% of retailers charge above the most-common price of 99p, with the highest price of £1.10 just 11p higher.