What can you tell me about Digital Frontier?
Digital Frontier is a media and events brand, and our content focuses on technology and how it’s shaping the futures of business, finance and culture. We’re trying to bring our stories to life in different forms, so alongside our website, we have a quarterly magazine, weekly newsletters and podcasts. Our goal is to look at the potential of technology and what it could do, in contrast to the majority of tech press today which is very pessimistic about what technology has to offer.
Can you tell us a little about what’s in your launch issue?
One of my favourite things is actually the first thing in the magazine, which is our comic book section. Every issue will have a visual story and in the launch it’s about the rise of synthetic data. Illustrator Ian Mackay has done a really nice spread for us with an allegory about AI companies using synthetic data in their training sets, and it’s really fun. The comic book section really places our magazine’s features in a moment in time, so you can pick up an issue in three years and know what’s going on.
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What do you think readers will find exciting in the magazine?
We have a lot of photo spreads which highlight someone or something going on that our readers should know about. In the launch we have Anna Lee, who’s the co-founder of smart vibrator start-up Lioness which uses biofeedback data to help improve orgasms and improve their product. It’s an interesting data exchange. We also have a shared calendar feature, which is like a week in the life of someone interesting in the tech world. This issue it’s Daria Shapovalova, who’s the co-founder and CEO of DressX.
What sort of readers should retailers be promoting the magazine too?
As the name Digital Frontier suggests, we’re not just interested in technology, but telling the stories of people who are at the frontier of it. We expect these future-focused stories to appeal to business leaders, entrepreneurs, market makers, people who need a certain edge to push the boundaries in their industry. We’re also aiming to inspire. We want young tech enthusiasts to read it and be inspired to go out and start their own business. We have readers who are different stages in their career, and come to us for opinion, inspiration, information – ideally a mix of all three.
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