Low- and no-sugar soft drink prices

Behind the numbers

Low- and no-sugar soft drinks are currently outperforming their regular counterparts, and sugar-free carbonates have grown by 5% in the past year. Sales are especially important in a retail landscape affected by HFSS regulations – but where can retailers drive margins? 

Price-marked packs are a crucial driver of soft drinks sales, which explains why the plain packs analysed this week have such rigid prices. However, there is some scope for retailers to widen their margins with Red Bull Sugarfree 250ml, with 35% of retailers selling it for as much as £2.60, compared to the most-common price of £1.65, set by 57%. This 95p price difference is the largest between the highest and most-common prices out of all lines examined. 

Diet Coke 330ml is the other standout product this week, with 27% of retailers selling it for as much as £1.50, giving the 72% sticking to £1.05 something to think about.