Comparing the prices of low- and no-alcohol products

UK sales of low- and no-alcohol beers have almost doubled in five years, while non-alcoholic wines and spirits are also in growth. The segment can be key at the start of the year amid new year’s resolutions and Dry January, but where are the opportunities for retailers? 

Most of the lines examined this week are sold at their most-common prices, with one key outlier. Seventy-six per cent of retailers are selling Peroni Nastro Azzurro 0% singles above its most-common price of £1, with some going as high as £1.99. There’s also a chance to increase profits on four-packs of San Miguel 0%, as 43% of retailers are selling them for as much as £6, £2.50 higher than the most-common price set by 56%. 

Elsewhere, pricing is more aligned with the most-common price, as part of the segment’s appeal is lower prices. For instance, seventy-one per cent of retailers charge the most-common price of £3.50 for Corona Cero four-packs.