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Lessons from Michele Ferrero

Michele Ferrero, who oversaw the creation of Nutella, Tic Tacs and Kinder Eggs, was born in Alba, Italy, and died on Valentine’s Day 2015. His chocolate empire began in a coffee and pastry bar shortly after the Second World War. Mr Ferrero’s father had the bright idea to create a chocolate-like sweet using hazelnuts, which were […]

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