The award for Digital Engagement, in association with News UK:
Finalists:
- Calum Duncan, Lifestyle Express Kincraig Stores
- Mandeep Singh, Premier Singh's
- Paul Mather, Sherston Post Office & Stores
- Peter Lamb, Lambs Larder
Winner: Calum Duncan, Lifestyle Express Kincraig Stores
This year Calum launched a home delivery app and the store’s website has been optimised to appear first when searching Kincraig and has an online ordering facility through a local provider. Calum has grown his store’s Facebook page to 376 likes, and his Twitter following to 356, in a town of just 1,400.
How to be an IAA winner
Winner: Calum Duncan
Store name: Lifestyle Expres Kincraig Stores
Location: Kingussie
Learn more about Digital Engagement
- The store’s self-designed website costs around £50 a year to run and gets around 900 hits a month.
- The store’s Facebook page has 376 likes and 356 Twitter followers in a town of 1,400 people. Customers use them to ask questions and request products.
- Customers can now order stock via a home delivery app and an online ordering facility on the store’s website. The biggest order so far was £285 to a holiday home.
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