How to grow your biscuit sales in 5 simple steps

In September United Biscuits and Retail Express teamed up to visit Tariq Majid at his Mace store in Berkshire.

Hena Chandarana from UB used the principles of Better Biscuits, Better Business – the company’s five-step category management programme for convenience stores – to implement changes to his biscuits category.

Hena’s makeover of the fixture included making sure it contained the bestselling brands; that the fixture was attractive to customers, and that prices were easily visible. The result was a brighter, smarter fixture with several new products and point of sale and his total biscuit sales had an uplift of 11%.