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How Rubicon Raw is accelerating energy growth

A.G. Barr discusses how Rubicon Raw is changing the energy drink category and its latest partnerships

Rubicon Raw

1: IRI | Total Market | Sales | 4 w/e 03 September 2022
2: AG Barr Internal Sales Date Feb 21 – December 22
3: Kantar: Rubicon RAW Brand Health, December 2022
4: Nielsen Sports NFI (Nielsen Fan Insights), June 2020 – top 2 box interested in winter sports in the UK
5: IRI Symbols and Independent Large Can Energy Apple Flavoured Unit Sales 12 w/e 27 Aug 2022
6: Retailer X Panel Data 26 Weeks To 21 Jan 2023

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