How PMPs can boost sales and build customer loyalty

Price-marked packs (PMPs) are a retail staple, particularly in the snacking category. Their efficacy is evident, as some retailers have reported sales uplifts between 10% and 30% when products are price-marked, particularly in impulse categories like snacks[1].

Takis is the cult snacking brand known for its uniquely shaped tortilla rolls that pack a powerful crunch and fiery flavours. The brand entered the UK’s independent retail channel in August with the launch of PMP grab bags (available via Booker) across its three SKUs. Exclusive to this channel, the PMP packs grow Takis’ availability in the convenience channel – an area crucial to the snacking market.

Spicy snacks present independent retailers with a huge revenue opportunity; when it comes to shopper attitudes to snacking, bold and strong flavour choices are dominating purchase decisions. The category is driven by the Gen Z demand for intense flavours, and with this demographic starting to enjoy financial independence, PMPs present a range of benefits including driving sales.

Becky Allan, Marketing Manager at Takis, comments: “At a time when many consumers are still under financial pressure, the use of PMPs can be an effective way to highlight value for money on impulse products and ease price sensitivity. They can drive transparency and trust by clearly communicating the price point to customers, which can be especially valuable in convenience retail where impulse purchases are common. A colourful roundel on the front of a snack pack featuring a whole number is much more eye-catching than a pack without, which can increase basket spend and drive volume sales.”

The clear price displayed can give customers a stronger sense of the value they are receiving, which can drive purchase decisions, particularly for price-sensitive shoppers. PMPs also allow retailers to effectively communicate their pricing strategy, whether that’s positioning an item as a value product or a premium one. They also make it easier for customers to mentally calculate their total basket spend (to ensure they stay within budget), making the checkout process faster and more convenient.

Allan adds: “The simplicity and transparency of PMPs make them an effective way for convenience retailers to highlight value, encourage impulse buys and boost sales. Having them readily available in visible, high-traffic areas is key to maximising the benefit they bring. So, stock up and watch your sales of spicy snacks come alive with Takis!”

You can see a list of our wholesale partners here, or email us at sales@takis.co.uk

[1] Puratos