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Behind the numbers

• Gordon's Premium Pink 35cl has a most-common price of £11.69. Forty one percent of retailers charge more than this, some going as high as £13.19.
• It's less common for retailers to eke out extra profit on the larger, 75cl Gordon's Premium Pink Gin. Just 24% charge above the most common price of £17.99. The highest price charged is £23.99.
• The biggest room to grow profits comes in larger formats. While the vast majority, 68%, of retailers charge the most-common price of £22.99 on Gordon's Special Dry 1l, the highest price charged is close to £10 more, at £32.09.