Comparing the prices of crisps and snacks

Behind the numbers

Growing in independents by 19.5% annually, the crisps and snacks category is important for providing steady sales throughout the year. Where are the opportunities for retailers?

Given that price-marked packs (PMPs) are driving category growth, 11 out of 12 of this week’s products are priced at their most-common prices by a majority of retailers, with one key exception. Sixty-three per cent are charging above Takis Fuego Hot Chilli Pepper & Lime 28g’s most-common price of £1, with some retailers going as far as to double it. This shows the premium perception that overseas and imported snacks convey, which retailers should take advantage of.

Elsewhere, 35% are charging up to £1.15 on Hula Hoops BBQ Beef 34g, compared with its most-common price of 75p. There’s also po­tential with McCoy’s Salt & Malt Vinegar 45g, which 31% are charging as much as £1.60 for, compared with its most-common price of £1.09.