Cereal and biscuit bars price comparison – Pricewatch

Compare the price of your cereal and biscuit bars range

Behind the numbers

• Cereal and biscuit bars are a category where retailers are seeing strong opportunities to gain extra profit, especially on well-known brands. The standout line is BelVita Strawberry & Yoghurt 50.6g. Forty-one percent of retailers charge above the 75p most-common price, and the highest price charged is more than double at £1.80.
• The line with the most retailers exceeding the most-common price is McVitie's Hobnobs Oaty Milk Chocolate Flapjack 59g. Sixty-six percent of retailers go above the 89p most-common price, with £1.49 the highest price charged.
• Meanwhile, 61% are going above the 89p most-common price on Higates Flapjack White Chocolate, with £1.69 the highest being charged.
• There's less opportunity to charge above the most-common price on own-label lines. Bobby's Oat Flapjack has a one of the highest most-common prices at £1. Just 8% of retailers exceed that, with the highest price charged being £1.29.