Hit BBC programme The Great British Bake Off has created fresh demand for baking products.
The facts
Most popular times for home baking in the UK
- Christmas
- Easter
- The Great British Bake Off on TV
Traditionally, sales of home baking equipment peaks during the Christmas and Easter periods but research from Dr Oetker suggests that sales are also increasing between September and November, coinciding with the TV show, when sales of home baking equipment rise to more than £25m.
Gill Davies, executive head of marketing (ambient) at Dr Oetker, commented: “When the Great British Bake Off hits TV screens, we see a real upsurge in home baking sales. This has an incremental effect on sales throughout the season, helping to create a whole new annual occasion.”
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