What’s the opportunity?
Shoppers crave convenience and having a parcel nicked from your doorstep or missing a delivery is anything but. As a result, we’re seeing huge demand for InPost Lockers – one of the quickest, cheapest and most convenient forms of OOH delivery.
With their self-service convenience, parcels can be collected by consumers 24/7. Over half of UK consumers have used them for online purchases, rising to 71% for Gen Zs and 68% for Millennials[i], with convenience the top reason for choosing a locker[i]. These convenience loving locker users are more affluent[i], so they can spend more, and shop more, making them a valuable audience to attract.
What’s trending?
While convenience is key, the demand being seen for lockers is also driven by shopper concerns around sustainability. Shoppers are keen to do their bit for the environment and here, lockers present an ideal solution. Delivering to a locker means fewer deliveries, which means fewer vans on the road – and 84% of shoppers believe that they offer a greener solution[i].
Consumer demand for lockers is already huge but they also provide many benefits for retailers. Offering InPost Lockers increases footfall and drives incremental sales, as customers using them often make additional purchases when visiting a store[ii] . Not to mention the guaranteed rent we pay landlords, providing an additional income stream. With installation costs covered and minimal space requirements, hosting an InPost Locker is a strategic move that can really set a business apart from the competition – it’s a no brainer.
Matthew Fearn, Head of Network Sales at InPost UK: “InPost is well positioned to help retailers tap into this demand. Through our InPost parcel lockers, we offer a low-cost way for consumers to collect, send and return parcels quickly and with ease. We have the largest locker network in the UK, with over 8,000 parcel lockers nationwide[i] . Thanks to our rapidly growing network of parcel lockers and PUDO points, millions of consumers can now choose anytime, anywhere delivery options.
“The locker market remains extremely strong, and we have aggressive growth plans in place to help more retailers capitalise on this demand and allow every UK consumer to use InPost Lockers as part of their journey. As pioneers, we are revolutionising parcel delivery by making lockers an affordable, convenient and quick option.”
Locker Lover Insights
Convenience (36%), cost (19%) and speed (17%) are the top three reasons for choosing lockers[i]
71% of locker users are Gen Zs and 68% are Millennials[i]
31% of locker users have an income over £50k[i]
64% of consumers who shop online once per week or more have used lockers[i]
84.2% of shoppers believe that lockers present a greener solution[iii]
To capitalise on the rising demand for lockers, get in touch with InPost at https://info.inpost.co.uk/host-a-locker-betterretailing-onlinefeature to find out more.
[i] The full Retail Economics report is available to download here
[ii] Based on a survey of over 2000 InPost users
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