Boursin and British chef and restaurateur Marcus Bean have joined forces to launch a YouTube channel this month, featuring a selection of specially-created recipe videos to help drive sales beyond cheeseboard usage.
The new recipes incorporate the full range of Boursin flavours, as well as the brand’s Portions format, which relaunched in 2013.
They are targeted at women aged 25-54 and show innovative ways of cooking with Boursin.
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