Soft drink company Bottlegreen has announced a new campaign with the most recent winner of The Great British Bake Off, Peter Sawkins.
Bottlegreen is also launching a new Bramble cordial variant, following from a successful launch of a Bramble sparkling pressé earlier this year.
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The campaign will see Sawkins, who used Bottlegreen cordial in one of his bakes on the show, develop three bespoke baking recipes, each including a different Bottlegreen cordial as the signature ingredient: Elderflower & Lemon Scones, featuring Elderflower Cordial, Rhubarb Crumble Tray Bake, featuring Rhubarb and Ginger Cordial, and Bramble Bakewell Tart, featuring the new Bramble Cordial.
Additionally, Sawkins and Bottlegreen are collaborating on three ‘drinkable desserts’: Elderflower & Lemon Meringue Float, with Elderflower Cordial, Ginger & Lemongrass Cheesecake with aromatic Ginger & Lemongrass Cordial, and Raspberry Crumble Frozen Smoothie, with Summer Raspberry Cordial.
The campaign comes as Bottlegreen has increased sales across independent convenience and wholesale by 25% in the last three months.
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Jo Hussey, head of soft drinks at Bottlegreen, said: “This campaign is all about demonstrating Bottlegreen’s wide range of sues, and there’s no better way than working with Peter who is so passionate about getting creative with flavour.
“The activity aims to inspire those familiar with our brand with new and exciting ways to use Bottlegreen cordials and engage new audiences to showcase how flavourful and versatile our products are.”
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