Boost sugar-free energy drink sales with Rockstar Revolt

AG Barr is driving sugar-free energy drink sales with the launch of Rockstar Revolt, which is available in two flavours.

Available in Killer Citrus and Killer Cooler varieties, Rockstar Revolt comes in 99p price-marked 500ml cans, as well as non-PMPs.

The range will be promoted by sampling and social media activity.

Adrian Troy, marketing director at AG Barr, said the range would appeal to the growing number of shoppers who want zero-sugar energy but want it to look and taste the same as full-sugar products.

“Energy is a hugely important category for retailers, accounting for more than one in every three drinks purchased. Big can flavoured energy continues to drive the category,” he added.