Boost Drinks has expanded its Juic’d 500ml range with the launch of a Tropical Fruit Sour Punch variety.

The new flavour of Boost’s range made with 5% real fruit juice joins its existing Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Line Twist varieties.

The supplier said the new range has exceeded sales expectations, with just under 20,000 cases sold in its first 3.1 weeks of launch across four key trade customers.

Sunder Sandher of S&S One Stop Leamington Spa said: “Boost Juic’d has been extremely popular in my store, in particular Pineapple & Guava Punch which is out fastest-selling line. Its magic £1 price mark is appealing to our customers, in particular students.”

Boost enters 500ml can segment with Juic’d launch

Currently, the 500ml segment is the fastest-growing in energy drinks, seeing a 28% growth worth £232m.

Adrian Hipkiss, marketing and international business director at Boost, said: “Due to the unbelievable feedback and sales to date of our new Juic’d range, we wanted to add a new bold flavour.

“The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space.”

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