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Booker’s tobacco club adds 11 lines

The new lines include Benson & Hedges Kingsize, Superking Blue and Sovereign Superking Blue

booker self scan rollout Tobacco club MFG

Booker has added 11 new lines to its tobacco club loyalty scheme, promising retailers improved profit on more than 20 products.

The scheme was launched in 2019, offering store owners a 2% margin increase on some of the fastest-selling tobacco lines if sold at RRP. Wholesale pricing and RRP are reduced as part of the scheme, with the rates varying depending on symbol group.

EXCLUSIVE: New Booker tobacco club promises 2% margin rise

In a message sent to Londis retailers last month, and seen by Better Retailing, Booker promised savings of between £1.54 and £2.69 on the wholesale price of the additions.

The new lines include Benson & Hedges Kingsize and Superking Blue, Sovereign Superking Blue and 30 and 50g varieties of Sterling rolling tobacco.

For example, Booker stated a margin increase from 7.4% to 9.4% on Sterling 30g rolling tobacco.

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