Bombay Sapphire gin has partnered with film director Baz Luhrmann to launch its new campaign ‘Saw this, made this’.

The campaign invites people to share on social media what they see in the world that creatively inspires them and what they have made using this inspiration, using #Sawthismadethis.

It will then feature before-and-after videos and photos of people’s creative expression.

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There is also a short film featuring never-before-seen footage from Luhrmann’s personal archive, in which he talks about his own creative process. Luhrmann will also share on social media the #sawthismadethis submissions he finds most inspiring, and there will be an online gallery at www.BombaySapphire.com/SawThisMadeThis.

The campaign will culminate on World Creativity Day in April 2023 with a showcase of participants’ creations at the Design Museum in London.

It will be supported on TV, cinema, on-demand, outdoor and social media.

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