Bobby’s launches first bagged confectionery range

Bobby’s has launched its first bagged confectionery range with 18 lines available to retailers.

All the lines in the range, which are a mix of established products and new launches, are available in £1 price-marked packs (PMPs).

Among the new products is Berry Duo’s, a bag of soft strawberry chews encased in raspberry hard-boiled sweets and vice versa.

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To display the full range, a bespoke metal stand is available to retailers, designed exclusively for convenience stores. According to the supplier, its footprint is only slightly larger than that of an A3 piece of paper.

Carmelina Mancini, Bobby’s marketing manager, said: “We have seen an increasing demand for £1 bagged products, and I do not doubt that this new range will cement itself as a firm favourite with consumers. With the current market and pricing pressures, we’re proud of the £1 price point and the NPD we’ve been able to achieve, this allows us to continue to support our retailers and offer them a point of difference.”

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