Imperial Tobacco has launched its latest next generation vape, Blu 2.0, into wholesale and convenience stores.

The new Blu 2.0 device features an array of updates, including what the supplier describes a smoother vape experience due to its ceramic heating pod technology, a longer lasting battery, and bigger 1.9ml volume e-liquid pods. Alongside this, Blu 2.0 has an ergonomic design, a magnetic lock feature and ‘power tap’, which enables users to check the battery level with a tap.

The pods come in six varieties, each available in 9mg/ml and 18mg/ml nicotine strengths. These include Golden Tobacco, Polar Menthol, Fresh Mint, Berry Mix, Blueberry Ice and Fresh Mango flavours. The device will be available to buy with an RRP of £9.99, and RRP £6.99 for a pack of two pods, and won’t be available in a starter kit format.

The supplier said closed-pod vape customers are typically aged 30-to-40-years-old, and are more “cessation conscious”. These shoppers are described as being more aware of in-store promotions, spent time researching vapes online, and are interested in well-known brands.

They added that 48% of closed-system vape shoppers buy fruity flavours, with fruity flavours providing a stepping stone from disposables to closed-pod systems.

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