Treasury Wine Estates’ new social media campaign for its Blossom Hill brand, ‘Friendship Fridays’, will partner with Arena Flowers, aiming to keep loved ones connected.

As part of the campaign, the brand will be launching a competition every Wednesday across five consecutive weeks (until 17 June) on Instagram. The competition will also be promoted on Time Out’s website.

Blossom Hill Gin Fizz expands into cans

Consumers can enter the competition via Instagram and will have the opportunity to win a prize to surprise loved ones with a complimentary bouquet of flowers and a bottle of Blossom Hill Gin Fizz Rhubarb, plus take part in a programme of flower workshops.

The new variety will only available to consumers in Tesco.

Winners and their nominated friends will be sent a unique code to take part in a virtual workshop conducted by Arena Flowers, hosted via Zoom, to guide them through arranging their flowers, as well as some tips and tricks for creating either a floral headpiece or corsage.

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Ben Blake, head of marketing for EMEA at Treasury Wine Estates, said: “Consumers are seeking new ways to connect, and so digital platforms have never been so central to our communications.

“There has been an 89% increase in social media usage since March, and by creating authentic, relatable content, we hope to enable our consumers to easily join online communities and continue sociability they are used to, at home.”

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