Treasury Wine Estates is expanding its Blossom Hill Gin Fizz range with a can format, which has an RRP of £2.50.
Available in Lemon & Rosemary and Rhubarb flavours, the launch comes as the canned wine market is growing at 132% year on year, now worth £1.8m.
Industry profile: Treasury Wine Estates’ Kirstie McCosh on how to grow your wine sales
The flavours will be available in 200ml format with an ABV of 8.5%, and contains flavoured water and gin.
Bruce Morgan’s focus on alcohol has helped his store stand out from the crowd
Ben Blake, Europe head of marketing at Treasury Wine Estates, said: “Since launching last year, Blossom Hill Gin Fizz, has achieved more than £2.5m in value sales.
“With the rise of on-the-go formats in the drinks industry, it seemed a natural fit to launch an RTD format.”
The company recommends shoppers serve Lemon & Rosemary with a slice of lemon and a sprig a rosemary. A slice of orange and a sprig of thyme is suggested with Rhubarb.
Comments
This article doesn't have any comments yet, be the first!