Spar wholesaler AF Blakemore is set to launch a Spar Christmas campaign which will see up to £100,000-worth of prizes given away.

‘Merry Textmas’ will be live from 8 December to 1 January in more than 300 stores across Spar’s Meridian & Welsh Guild. It features both a spot prize promotion and grand prize promotion.

The grand prize promotion consists of weekly prize draws offering customers the chance to win one of four prizes: cash towards Christmas, fuel for a year, energy for a year or shopping at Spar for a year.

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Additionally, shoppers can play daily to win one of more than 30,000 spot prizes redeemable at Spar stores by simply sending a text. Every valid entry into the spot prize promotion will also give one free entry into each weekly grand prize promotion draw.

Customers can win additional entries into the weekly grand prize draw by scanning a QR code on a poster at a Spar store or by downloading the Spar Merry Textmas app. The app offers an in-store game, which uses the customer’s phone camera to create an augmented reality Christmas tree, with virtual presents placed around the store for shoppers to put underneath it.

Sarah Ellis, AF Blakemore group marketing director, said: “The ‘Merry Textmas’ competition is one of our biggest in-store engagement campaigns this year. Following a successful trial at Easter, we’ve now rolled out a bigger and better campaign for our stores for Christmas.

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“It’s a chance for our stores and retailers to do something special for their shoppers. The prizes reflect the issues that are keeping our customers awake at night, so we’re looking to ensure they have the best Christmas.

“The competition is a great opportunity for retailers to attract new customers into their stores, promote their products and create a positive brand experience.”

Spar will support the campaign across social media and Spar Radio.

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