Birds Eye is launching Meat-Free Cumberland-Style Sausages as part of its Green Cuisine meat alternative range.

The new sausages are a revamped launch of the supplier’s Green Cuisine Meat-Free Sausages. They will be available to convenience and wholesale soon with an RRP of £2.50, having launched in Sainsbury’s on 27 March.

Their launch comes as the alternative protein market is forecast to become 11% of the overall protein market by 2035, and 9.6% of the UK total population has bought Green Cuisine products this year.

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As a result, Green Cuisine has grown by 31.3% annually, and by more than 300% compared to 2019 sales.

Victoria Westwood, senior brand manager at Birds Eye Green Cuisine, said: “The renovation of our meat-free sausages will ensure Birds Eye’s Green Cuisine range continues to play a leading role in the plant-based revolution.

“Shoppers increasingly expect plant-based versions of their favourite dinner time staples to deliver on taste, quality and overall experience. With the changes made as part of this new recipe, alongside continued marketing support, we’re confident our Green Cuisine range will stay front of mind for consumers, as they seek out the best meat-free options.”

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