Better Retailing has been announced as the media partner for the Bestway Retail Showcase 2024.

The Showcase, which will take place at the Coventry Building Society (CBS) Arena on Wednesday 15 May 2024, from 10.30am – 4.30pm, is in its second year after a highly successful Showcase in 2023 which saw more than 600 retailers join together with the Bestway Team and supply partners, to learn, share and grow.

Bestway Retail is expecting over 800 retailers to attend this year’s Showcase from Costcutter, best-one, Bargain Booze and Extra Local symbols and fascias, as well as interested parties and prospective retailers who are considering joining the Bestway Retail family.

There will be 140 valued partner suppliers exhibiting and highlighting NPD opportunities, including Diageo, Budweiser Brewing Group, CCEP, Britvic, Red Bull, Suntory, AG Barr, Mars, JTI and Philip Morris Ltd – to name but a few.

Retailers can enjoy interactive events, experiential zones, and food tastings, incorporating ‘perfect serve’ masterclasses, cocktail-making and pairing sessions to help them drive customer engagement. 

There will be live demos, presentations on best practice and the opportunity for retailers to participate in workshops, as well as engaging in networking events with other independent retailers, alongside suppliers and Bestway colleagues.

There will be exclusive Show deals for retailers to take advantage of, and the chance to win £1,000 store credit, with two runner ups winning £500 each.

2024 welcomes a brand-new Innovation Zone, introduced to help retailers increase profit, improve sales and reduce costs. Here, retailers will be able to access the latest category insights from 150+ leading convenience and off-licence suppliers, experience a VR walk round its ‘Best in Class’ Bargain Booze in a Convenience Store, plus see the latest innovations and sales and margin driving opportunities. 

As digital platforms grow in importance, the latest equipment and technology to help retailers reduce costs (e.g. labour, energy and environmental), will be on view, as well as the latest security technology.   The Pop-Up Shop designed to minimize closure periods during refits (which is available for hire for public/corporate events) will be on display for retailers to view.   

Bestway Wholesale’s managing director, Dawood Pervez says:

“We’re delighted to be hosting our second Bestway Retail Showcase in 2024 and partnering with Better Retailing as our media partner. 

“The Showcase is a major investment into our retailer estate but is one which we know our retailers value as it supports their future growth and profit.

“We’re there to share ideas, learn from each other and build new relationships in a friendly, community and convivial atmosphere.  It’s just one example of the value-add that Bestway Retail offers as the champion of the independent retailer.

“It’s often hard for independent retailers to find time to discover the latest trends and insights to support their business but here’s a real opportunity for them to look ahead and identify great new products and services from suppliers, whilst sharing ideas with like-minded independent business owners, who inevitably face the same challenges.Undoubtedly, this will be one of the most exciting events in the industry calendar.”

Parin Gohil, managing director of Newtrade Media, the Media company behind the website dedicated to independent convenience retailers ‘ Better Retailing’ commented, “We are delighted to be partnering with Bestway as their media partner for their second Retail Showcase event. It’s a fantastic forward-looking industry event and through this collaboration, we hope to support Bestway to inform and inspire retailers to grow.”

After the Retail Showcase will be a themed after-party where retailers will enjoy food, drinks, and entertainment as well as a retailer raffle with some great prizes to be won.

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