Bestway Retail entered into a long-term partnership with SimplyFresh, extending on a previous 14-year supply partnership.

Jamie Davison, retail director at Bestway Retail, said: “We know the SimplyFresh’ retailers really value the offer and support that we provide them with and our focus will be to work closely with Kash Khera and all the SimplyFresh team to ensure that we enhance this even further.

Davison added that a joint objective of the partnership is to support existing SimplyFresh retailers, while also introducing new retailers in order to grow.

Kash Khera, creator and co-founder of SimplyFresh, said: “Over the past 14 years, SimplyFresh and SimplyLocal have worked closely with Costcutter and this partnership has been pivotal to our growth and success. After a thorough review of our growth strategy and future direction, we are excited to embark on a new phase of our relationship with Bestway and Costcutter. This evolution marks a commitment to leverage the exciting opportunities through Dual Fascia branding with Bargain Booze and Wine Rack, and the multiple supply routes, further enhancing our collaborative success.

“I would like to take this opportunity to thank all of our retailers for their commitment to our brands, and Jamie Davison in particular, who we have worked with from the beginning, and the Costcutter and Bestway team for their ongoing support to the business.”

SimplyFresh previously had a supply deal with Sainsbury’s, which was cut short as the multiple decided to exit the wholesale market. Bestway-owned Costcutter also has a 20% stake in Simply Fresh.

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