Bestway managing director Dawood Pervez has pledged to raise the profile of wholesale to a wider audience during his two-year term as Federation of Wholesale Distributors (FWD) chairman. 

Pervez will take over from Fairway Foodservice chief executive Coral Rose in January, making him the trade body’s first retail-focused chairman in six years. 

He said: “FWD members supply small businesses that provide tailored offers for their communities and support them with our knowledge gained from working with thousands like them.” 

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