Bestway has launched its latest seasonal campaign, ‘Bloom in Profit’, offering independent retailers 50% profit-on-return on leading brands and products as part of the company’s 50th anniversary celebrations.

Running across depots and online, the four-week campaign includes nearly 200 deals spanning all categories. Customers will also have the opportunity to enter a series of competitions.

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The campaign features digital screens promoting special offers and in-depot pop-up experiences, aiming to create a more engaging and rewarding customer experience.

Bestway has partnered with key suppliers for the promotion, including new product launches such as Red Bull’s latest Peach Summer Edition and Pepsi’s new strawberry and cream flavour.

Kenton Burchell, Bestway Wholesale group trading director, said: “These campaigns are strategically focused on top-performing brands, first-to-market product launches, and standout in-depot pop-up experiences – creating impactful moments that disrupt the everyday customer journey and add real excitement for our independent retailers.”

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