Best-one enjoyed the strongest growth across tracked convenience brands in the past 12 weeks, Bestway has announced.
The information, highlighted in Lumina Intelligence’s Convenience Tracking Programme, shows Best-one topping the leaderboard when it comes to share of occasions, but also that Tesco Express and Spar have slid down the rankings by 1.4ppts and 0.9ppts respectively.
The study analyses basket size, frequency and how spend has changed compared with the previous 12 weeks.
According to Mike Hollis, Bestway’s director of retail, the growth may have been fuelled by a recent recovery in newspaper sales: “The Central Tracking Programme shows us that newsagent missions increased by +2ppts during this 12-week period, as older consumers become less risk-averse due to the rollout of booster vaccines.”
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Hollis concludes: “We can see that frequency of shopping increased by 4%, indicative of smaller shops more often, as summer holidays and good weather meant increased spending for more people.
“The coming 12 weeks will give us further fascinating insights into how consumer behaviours may be shifting and with the festive season about to shift up a gear. It will be highly competitive period as the sector competes for share of market”.
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