Beringer takes a swing at success

BERINGER is driving shoppers into stores by offering UK golf fans the chance to win a trip to the PGA Tour Championship in Atlanta, USA.

Shoppers who buy a promotional bottle of Beringer Classics between now and July 13 will be in with a chance of winning return flights for two to Atlanta, a week’s four-star accommodation, hospitality tickets to The Tour Championship at East Lake Golf Club and £1,000 spending money.

In addition, all shoppers who take part will get £1 off their next purchase of Beringer Classics.

Shaun Heyes, customer marketing controller at Beringer owner Treasury Wine Estates, said: “This is a great prize and is a brilliant opportunity for you to drive footfall into your stores and drive sales of one of California’s most iconic wine brands, which sells at a significant premium to most US wines in impulse retailers.”

He said it is important retailers make sure they stock up on promotional cases of Beringer Classics Chardonnay, Cabernet Sauvignon, Zinfandel and Zinfandel Rosé and ensure the promotional stock is well displayed in store.