Unilever has added to its Ben & Jerry’s range with the launch of a Cookie Dough Peace Pop.
Available now in a single format (RRP £2.20) and packs of three (RRP £3.99), Ben & Jerry’s Cookie Dough Peace Pop is based on the brand’s original peace pops range from 1988.
The Cookie Dough Peace Pops will come on wooden stick wrapped in tie dye packaging. The wrapper is made with 88% paper, making is widely recyclable.
Colourful cookie dough treats from Ben & Jerry’s
The supplier said the launch is part of its “sustainable packaging mission”, with its tubs formats now containing 40% less plastic. The plastic is also made from a renewable plant source.
Madeline Boulton, UK brand manager at Ben & Jerry’s, said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. The cookie dough inspired treat is great for ice cream fans to enjoy on the go, anywhere and everywhere.
“Cookie Dough Peace Pop is on a wooden stick, and with an all new, recyclable wrapper made with 88% paper. This means shoppers can dispose of all packaging responsibly.”
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